Trade Show Booth Design Tips To Learn From Highly Customized Displays

If you've ever been to a county fair or walked along a boardwalk, you've seen the numerous unique displays that sell various items there. You'll almost always find a lemon-shaped lemonade booth, and ice cream vendors with ice cream cones atop their trucks are also common. While you may not want your trade show booths to have quite that much character, you can still learn a few things about brand identity from these masters of communication.

Tip 1: Make Sure They See Your Trade Show Booth Design From Across The Room

It's impossible to miss the guys on the boardwalk or at the fair. That's deliberate. That's the point of all the silly-looking large ice cream cones and lemon shapes. At a crowded event, it's easy for people to overlook you purely by accident, unless you ensure that they can't miss you.

Trade Show Booth Design Tips To Learn From Highly Customized Displays

Putting a large ice cream cone on top of your exhibit isn't the way to do it, but you need to get noticed. In the same way you can see an ice cream vendor a mile away, attendees need to notice your exhibit from afar. If they can't, they won't know what you're offering them, and they'll be less inclined to come see your display for themselves.

Tip 2: Be Eye Catching And Product-Specific

The most successful vendors are the ones that feature both eye-catching and easily identified trade show booth design elements. For instance, you know instantly what the guy in the big lemon is selling - no reading of a sign is required. The booth might catch your eye if it had flashing lights on it and was painted neon, but you wouldn't know at a glance what to expect.

When you are trying to appeal to a crowd, you should make it as clear as possible what you're about. They should know what you're offering, and you should communicate this in a way that's memorable. Bright and sparkly decor makes a great impression, but it doesn't really brand your product the way something more specific will. Don't avoid accessories that are purely eye catching, but don't rely on them too much or you'll dilute your brand.

Tip 3: Be Straightforward

Sometimes, trade show booths don't have to be subtle. You don't avoid some vendors just because they have somewhat garish advertising. In fact, you probably appreciate that they're so easy to find. There will be people at your convention who feel the same way about your company. They want to find you immediately, and you want to make that easy for them. That means making a clear statement about your company, allowing them to easily identify your product, and ensuring that everything is memorable. If your booths for trade shows have all these elements, you'll see the benefit in attendance, and you'll also get compliments on your innovative design.