(((TRADE SHOW DISPLAYS)))

A Look At Custom Trade Show Exhibits

This article is going to be taking a very close look at custom trade show exhibits. There are many company promoters that decide to buy pre-fabricated models. It is important to consider that there are certain advantages that can be found through having custom ones made.


As previously mentioned, many people prefer to buy the pre-fabricated models because they assume they can cut costs this way. In some cases this is true; however there are certain disadvantages that can be found when choosing these models. This is because the buyer has no say in the design of the exhibit. They simply have to buy what is being sold. Many people do not like to buy devices that they cannot customize.
With the customized options a buyer needs to realize that they are probably going to be able to showcase their products much easier. The people who make the pre-fabricated designs have no idea what type of product the buyer will be eventually selling on such displays. The customized options can be created in such a way that will suit them to best showcase the product that they will be showcasing.
A Look At Custom Trade Show Exhibits
Some buyers do not stop to consider that when it comes to these type of displays, some products are going to be more effectively shown off if a certain level of interactivity can be achieved by those viewing the exhibit. This will allow the guests to be able to more easily approach and interact with the product(s) in question. Customized options make such things far more possible than pre-fabricated options do.
The most important type of feature that many people consider when buying such displays is the actual size of the display unit. With the pre-fabricated models you have to choose from certain pre-designated sizes. If a buyers wants a display that is larger or smaller, they have to alter or combine units. Customized products allow the buyer to be able to choose exactly what size they need.
The price will vary heavily depending on the particular features and qualities that the buyer expects in a customized unit such as the type being discussed here. The good news is that most of the commonly demanded features have become so popular that they might not be quite as expensive to customize as some people might have thought that they would be.
The most important thing that more buyers need to keep in mind is that they are probably going to have to take this exhibit to more than one place. This is why it is very important to consider how easy it will be to take apart and assemble or reassemble such a unit. This is probably going to be done many times each year. There are many customizable options that are far easier to move about and assemble than some of the pre-fabricated options are.
By now, readers should have been able to learn about how to shop for the right device after having read this article about custom trade show exhibits. There are so many reasons that a business owner would want to buy such an exhibit instead of one that is already fashioned in a particular way.
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Exhibiting With Unique Trade Show Displays

Eye Catching Trade Show Displays That Get More Attention


If you show off your products and services at trade shows, you need a way to grab the attention of the crowd better than your competitors. Today’s trade show displays are the most unique, creative and customizable than ever before. Here is just a basic overview of what you can get for an eye-catching area.
Retractable banner stands – These allow you to choose the size and style you need to create excitement and get the attention you need at trade shows or promote in your showroom. You can choose your own graphics for and lighting to make your banner stand out even better.
Exhibiting With Unique Trade Show Displays
Pop up displays – These are quick and easy to set up and they allow you to provide flashy eye-catching displays for your show or in your show room. Choose your size and graphic options and get ready to shine!
Modular displays – With the ability to select 8ft, 10ft or 20ft sizes modular displays, you can stand out from your competitors at trade shows. You can choose your design graphics and accessories to suit your needs. You even get a 19″ monitor with these fabulous displays.
Tabletop displays – Maybe you already have some nice display tables, but you need something to make them stand out. This is where tabletop displays can attract attention. Upgrade to a mural for your display to add that extra special touch.
Fabric tension displays – Get the attention you want at shows or show off a featured item in your show room with colorful fabric tension displays. Simply choose your graphics, select your size and decide if you want display lighting and you are all set for a great exhibition day.
Green displays- These are great displays for folks who are environmentally conscious and want to have their displays made from eco-friendly materials. Don’t be fooled. These create as much excitement as any other display and then some. Pick the size you want, the graphics you want and setup your green display quick and easy.
Whatever your exhibit or show room needs are, you can find the trade show displays that fit your budget and your style.
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How to Make Sure You Get the Trade Show Display Your Company Needs

Most customers face this situation: they need a trade show display that is durable and well made, but they don’t want to pay more than they need to or get features they don’t use. Obviously, this isn’t unique to companies buying displays – all businesses face this challenge. But the trade show display industry often does a bad job of explaining why one display is better or costs more than another. This guide may help you make sure you will get what you need and understand the difference between the various display options and price points.


One of the first questions you need to answer is how often and how intensively your company will use the trade show display. If you only use a banner stand once a year and you are the person that sets up and takes down, you can probably go with a budget banner stand from most manufacturers. Usually, a budget banner stand will do fine for several years of use, particularly if it’s well cared for and stored carefully. The same goes for a budget pop up display or a budget modular display – if they are used once a year and you can ensure they are treated right, they are probably the best value for your company. Keep in mind that when you buy a budget trade show display, you usually can’t find options for it that are available for mid-priced and premium displays. So the banner stand will likely be a fixed height (non-adjustable), the pop up will probably not be available with options like shelving and the modular display may not be as reconfigurable as more expensive mid-priced modular displays. And your company may not need these features. But do assess the expected future needs – you will often have to replace your entire pop up display, for example, if you decide you need a monitor mount.
As you move into the mid-priced trade show display class, you will see displays that have more options (shelves or lighting, for example). These displays are also generally built to last longer and withstand more abuse. Keep in mind – durability isn’t usually something you can perceive when products are brand new. If you put a budget and a mid-price banner stand side by side (or a pop up display, for that matter), you would have a hard time discerning differences in durability. But over time, mid-priced displays that are designed for more frequent use will last longer. Moving parts don’t wear out as quickly as they do on budget displays. Generally, a mid-priced display is a good choice if you plan to use it several times per year or if you can’t always be sure that the display will be treated well and stored appropriately. Mid-priced trade show displays are also a good choice if need accessories – or expect to need them – not found on budget displays. You can expect to pay 25% more for a mid-priced display than for a budget display, although this will depend on the specifics of the design, features, type of display, etc.
How to Make Sure You Get the Trade Show Display Your Company Needs
Premium displays represent the top of the line. They have more options and accessories than mid-priced displays. They are also designed with more user-friendly features in mind. For example, while a banner stand in the mid-priced category might include a 3-part pole, a premium banner stand will often include fully adjustable pole that adjust to an infinite variety of heights. This can be helpful if you might want to use the banner as a table top display, for example. Or a premium modular display – it will have more options and configurations than lower priced versions. Premium trade show displays are also designed with the maximum durability in mind – they will give you years of trouble-free service even under heavy use. Most companies consider premium trade show displays when they are using them 4 or more times per year – or if the trade show staff might treat the displays in a rough manner. Generally, premium displays will cost 25-30% more than a mid-priced display.
It’s essential to make sure your company is getting the features and durability it needs while not spending more than it has to on unnecessary product attributes. A thoughtful assessment of how your trade show display will be used can help your company make sure it has what it needs.
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Find Solutions Online For Trade Show Displays

Promotional tactics that are simple yet effective are central for a company’s business plan if the aim is to to stay ahead of competitors. Successful advertising policies can help a business flourish as consumers need to be reminded about the products or services a company has to sell, and to maximise exposure many companies have switched onto the idea of brochure display stands.


Display stands are designed to be functional and convenient and are put to use by all kinds of companies to exhibit printed advertising literature. Place them in a position that has a high volume of foot traffic, this could be a reception area, at the entrance way where shoppers have to pass by, or outside to attract attention and get consumers to come in.
Brochure holders are a great idea as they provide an attractive way to display your company literature in a neat and tidy fashion. Leaflets and brochures won’t be blown away or get left in an untidy heap and can be seen clearly, the overall impression is one of an organized business environment that is professional and efficient. Ideal for increasing awareness of your brand they are guaranteed to get your products noticed and even if the consumer doesn’t stop to take a brochure having your logo in full view will increase brand name recall – at the end of the day it’s all about exposure.
Find Solutions Online For Trade Show Displays
There are all styles of trade show stands available these days, choose something simple in stylish steel if you sell doors and windows or go for a display that is colourful and more unusual if you have a clothes or music store.
If you are intending to go to an exhibition or trade show to make contacts and show your products then you need to have a good understanding on the essentials of what makes a good trade show display stand and what’s necessary to make attendance worthwhile. Facilitating brochure displays and banner stands is a particularly successful and resourceful solution and won’t take a big chunk out of your advertising budget. They give a high level of visual presence to increase awareness of your brand name and products and the graphics and information printed on your stands can afford an instantaneous relationship between you and future clients.
Pull-up banners give maximum impact for a speedy set up and are easy to dismantle when time is an issue, portable designs mean you can carry them around very easily without any inconvenience and store them away in the car boot without any fuss. The large selection of roll up banners to choose from makes them a popular choice for conferences, corporate meetings, trade fairs, retail displays and promotions. The graphics can be changed over and over again for each new product or promotion and they are one of the best trade show display products available on the market that give extremely good value for money.
As well as roll up banners, pull-up banner stands, and pop up or LCD stands, there are also lots of exhibit accessories that can enhance the look of your display and enable you to have more interaction with visitors to your booth. Extremely economical they are also very functional and add a further aspect of interest to your stall, check out the range of spotlights available as they can make all the difference between you and a competitors booth. Use them to illuminate the graphics and furnish your display with some style, sure to catch the attention of those attending the show whether they are other businesses or consumers, effective lighting will draw them away from your competition and closer to you.
Last but by no means least, always try to provide some kind of seating at your booth, even if it is just a chair as this will be appreciated by those who find shopping tiring and encourage customers to sit and listen to some sales talk for a while! It also helps to put customers at their ease when you talk to them about your business.
Look online where you’ll find the widest choice of exhibition stands, roll up banner, and accessories at the best possible prices.
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Exhibit Trade Show Displays

Although I have always known the importance of exhibit trade show displays are, I’ve always figured that I was on my own. I always exerted a great effort into trade show exhibit booths, but I have never really gotten quite the results that I wanted. I’m not a very social person, so it took me a quite a while to realize what was going on. One time, I had a conversation with one of the other guys at the conference – someone with a really impressive exhibit trade show display. I asked him how he had made it look so pleasing, and after beating around the bush he leveled with me. He had purchased it from a company specializing in such things.


Exhibit Trade Show Displays – looks excellent
When I started wandering at the exhibit trade show displays business, I was really surprised at what you can get. Exhibit displays come in all sorts, from partially fabricated to fully custom printed. The custom jobs are a little expensive, but I think they are worth it. They look excellent, and if you have the budget to spare on them, you should really look into it. In my case, nevertheless, I really didn’t. I only have a few dollars to begin with for exhibit trade show displays investment. It wasn’t much, but I knew I could get what I wanted with it if I was careful. And I was right.
Exhibit Trade Show Displays
It is amazing what just getting a simple exhibit trade show display tent can do. Printing out exhibit flyers, posters, and things like that isn’t that much of a problem. The real trouble is having a remarkable structure. When you have a really well put together exhibit table, a nice trifold for mounting your information on, and a bunch of other similar products, it gives you a really professional slick appearance. The result will be a homemade, cobbled together business, but you can’t look like you do at a trade show exhibit display.
Exhibit Trade Show Displays-structure your set up
Once you get your structure set up, you can do all kinds of many exhibit trade show displays. I sell several distinct products, and so usually I will change the company logos and information on my trade show tent from conference to conference. It always works to get just the right effect that I need. No matter what I am selling, once I have the basic equipment set up, it makes my job lighter. If you’re still wondering, believe me, try it yourself. I’m pretty much sure that you will see how much difference it makes in the way people react your company.
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Effective Branding at Trade Show Displays

With the many trade show booths to see and visit at industry events, attendees can sometimes overlook the best displays simply because of ineffective branding. It is crucial for companies to successfully brand themselves and represent who they truly are to visitors at trade exhibits. However, a business must find the right balance between grabbing attention and not overshadowing the marketing message. By doing careful research and planning, not being afraid to be different, and fine-tuning the message you want to express, companies will be able to brand themselves well.


Research And Plan Thoroughly
Make sure you have done extensive research about not only the target audience of your company’s products and services, but also about who will be attending this trade event. What are these people interested in buying? Will there be more potential clients at your trade show booth, or competitors? Figure out these variables and compare them to your sales objectives and strategies.
Effective Branding at Trade Show Displays
Also, develop a plan that will turn prospective clients into actual clients. Design a ‘call to action.’ You also will want to invest in advertising the trade event before it happens. Ensure that your customer base is aware that you will have a trade show display at this upcoming show.
Boldness And Creativity Go Hand In Hand
In all realms of marketing, it never hurts to go a little crazy. Having a unique or bold gimmick or campaign is a surefire way to make your potential customers remember you. Remember, you are competing against hundreds of other booths for attendees’ time and attention. Do not be afraid to use bold colors and graphics, unique giveaways, and interesting forms of media like video, audio, or the internet. Have something that gets the booth visitor’s attention right away, or the rest of your efforts will be wasted.
Have A Unified Message And Simple Presentation
Many trade show displays try to say too much. When someone is walking by your booth, you want him or her to instantly know who your company is and what you offer. The display should be graphically appealing and make it clear from first glance what it is that you do. Also, make sure that what you say to attendees corresponds with the written message. Make your sales pitch simple and focused, as it is hard for booth visitors to remember each company after the event is over. Consider having some memorable client testimonials or stories on hand.
Additionally, it is crucial to keep your trade show booth uncluttered and simple. If your display is closed-in, cluttered, and fails to get visitor’s attention, people will be much less willing to stop by and check out your booth. It only takes a few seconds to make a first impression. A well-organized and open booth that makes it clear what your business is offering will draw in attendees.
To effectively brand your business at trade show displays, plan thoroughly, don’t be afraid to be bold, and keep your marketing message simple.
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Trade Show Booth Displays

A great trade show booth can have a huge impact on your business.


Once you’ve put all of your efforts, skills and creativity into creating a product that is unique and highly appealing to your target market, you might feel that you’re ready to hit the trade shows. Not quite.
Your display booth can make a huge impact on your success. The difference between a mediocre display and a great display can mean the difference between whether customers actually enter your booth to see your fantastic products or whether they walk on past. It can also mean the difference between whether you are even accepted into the best shows. When you apply to many of the most competitive shows, you’ll be required to submit a photo of your booth, if your display booth does not meet the standards of professionalism that are required by the show organizers, you may not be accepted into the best shows.
Trade Show Booth Displays
Developing a great booth requires good research so you understand what resources are available for creating your booth, what industry standards and expectations your display will need to meet, and what it takes to stand out among your competitors.
Smart planning will help you to ensure your trade show booth is efficient and easily portable. If, for example, your booth must fit in a vehicle that has a seven foot long interior, using an eight foot long pole that’s not retractable as a part of your display just won’t do. A modular booth design will allow you to fit your display booth into a variety of configurations. Although 10×10 spaces are fairly standard, they are definitely not universal, so you’ll want a display that can change with your changing needs.
Understanding the expectations of your target customer will help you to create a booth that draws in customers. Consider what message and image you want to portray and how you will portray that message in your booth.
Having your trade show booth display professionally designed may be well worth the money spent; it really depends on your goals for your business, your available cash, the types shows you are targeting, and your skills related to creating your own display. While it’s not the right solution for everyone, a professional design may be the most cost effective solution in the long run. You can save time and money by avoiding a lot of trial and error in your booth design, and you may bring in more customers and get into better shows with an exceptional display booth.
Don’t underestimate the value of well planned, well designed trade show booth displays. While a remarkable product should be the cornerstone of your business, an excellent presentation of that product can go a long way to building the success of your business.
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How to Design and Plan for a Large Trade Show Display

If your company is considering a larger trade shows display – either as a first time exhibitor or moving up from a smaller display – you have a lot of choices. You will need to think about how the display will be used – is it a dedicated larger display or will it also be used for small shows? Will it always be in the same place or will the trade show move locations yearly? Do you want to integrate an existing display into the larger display somehow? The answers to these questions may change the type of display your company is looking for – the following article may help frame the issues surrounding a larger trade show display.


Larger is a term that’s definitely in the eye of the beholder – or, as the case may be, with the exhibitor. In many shows, a 20 x 20 island booth is large, while in others, you have booths that are 100 x 100. Generally, at a trade show booth size of 20 x 20 and up, your company begins to experience design considerations that are different from 10 x 10 and 10 x 20 booth considerations. So before your company buys (or rents) a new trade show display, consider these issues that may otherwise affect your evaluation of a larger trade show display.
First, and possibly most important, does your company plan to use the trade show exhibit only for the larger booth space – or will it use it in smaller booths also. This is important to figure out because a larger display that must be “re-purposed” in a smaller space has to have certain characteristics. For example, it needs to be able to be configured in a linear shape where the tallest section is 96″ if your company will exhibit in a 10 x 10 booth or 144″ if it will be in a 10 x 20 foot booth. The easiest way to manage this issue is to make sure your exhibit house designs the booth in sections that are 4 feet long (or less). Production cost may be 10% higher, but you will have design flexibility in the future and the booth will be easier to ship and store.
How to Design and Plan for a Large Trade Show Display
Also, if you plan to re-use the display in a smaller booth you should consider your trade show graphics – it’s very possible to design them in a section or panels to use in a smaller configuration if they will be used this way, saving thousands of dollars in design and reprinting fees.
Does your company plan to incorporate an existing display into the larger space? For example, if you have a tension fabric frame, you can often use these in larger booths and they complement the space if it is large enough. And you can probably use any podiums or monitors you have that are large enough to communicate your message in the larger booth space.
Lastly, think about how the display will be stored and whether it will need to be transported to every show. If it will always be in one place – if the trade show it’s designed for is always in the same location – then how it’s crated and stored is of less concern. But if your company must move the display often, you should take into consideration how heavy and how large the individual containers are. Many newer displays that are as large as 30 x 20 can ship in as few as 4 “tubs” that can be moved with a pallet jack for convenience.
When it comes to the type of larger display, you have many choices in terms of design but they all derive from a wall system, a truss system or an aluminum modular system. These are all great formats to build from, but they have advantages and disadvantages. Truss is great at holding a lot or weight – monitors, shelves, etc. But it is usually made of steel and (a) can be heavy to ship and set up and (b) must be painted or it will rust. So it’s great as an indoor display material that needs to hold a lot of weight. It is also very rigid and can be built as tall as 20′.
There are numerous “wall systems” on the market that are essentially 2″ thick sections of rigid wall structures built in interlocking panels 3 feet wide. These are great systems to build structures from where privacy, or security or a more substantial appearance is required: conference rooms, etc. And these structures can be erected into tall exhibits – up to 16′. But wall systems tend to be the most costly and they can also consume a lot of volume when stored (unless the wall frames are disassembled).
Truss is great at holding a lot or weight – monitors, shelves, etc. But it is usually made of steel and (a) can be heavy to ship and set up and (b) must be painted or it will rust. So it’s great as an indoor display material that needs to hold a lot of weight. It is also very rigid and can be built as tall as 20′.
Finally, aluminum extrusion systems are lighter weight than truss, but they aren’t (generally) capable of supporting a great deal of weight. They tend to have larger graphic areas per linear foot of display. But they can’t be built as tall as truss can without external support – figure on a 16′ working height maximum. Extruded aluminum displays tend to be small to pack and store (in addition to being lighter) and you’ll find many 30 x 30 trade show exhibits capable of being packed into 3 “tubs” that can be moved with a pallet jack or fork lift.
Larger trade show displays require a lot of thought and planning – not only for the specific display but also to optimize other considerations and make sure your company gets what it needs. But with careful and thoughtful planning, your larger exhibit can be a great investment. And if your company is unsure about a particular design – consider renting a trade show display.
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Advantages of Using Banner Displays at Trade Shows

Banner stand displays are an excellent medium to convey your business promos effectively and efficiently to potential customers and other attendees who visit the trade show. They cater to the needs of the exhibitors because of their portability, concise nature, impressive appearance etc. The widespread use of banner stands at trade show expositions shows how effective they can be.


Versatile features
Banner stand displays are compact. Depending on their size, they can be used as counter tops or can be mounted on the floor, as a free standing display. Owing to their portable nature, they can even be placed in areas of the booth, which remain unused. They are reusable and attractive, which makes them widely preferred for displaying any kind of promotional message at trade shows.
Advantages of Using Banner Displays at Trade Shows
Flexibility of use
Exhibitors find banners quite flexible to use. Instead of creating a single exhibit stand that displays a single graphic, exhibitors at trade shows now use multiple stands to create a display framework in their trade show booth. Exhibitors prefer using multiple stands as they get to carry lighter frames which make them easily portable. They can also be positioned in any preferred spot. These displays can also be clubbed along with other exhibits for improved visual effects.
Businesses can, in fact, set up an entire booth of the preferred size by placing the right number of banner displays with customized graphics, accordingly. The displays can be set up easily by pulling the graphics from the bottom of the stand and fastening them with clips at the top of the frame.
You can change the static display of any banner into an animated one. All it requires is a circuit screen which can be easily attached to it.
Durability of the banner display fabric
The special type of fabric used in banner stands is ideal for embossing vivid graphic images. The fabric is durable and does not lose its luster even after continual use. The visual images retain their conspicuous look, even after repeated use. The fabrics are also resistant to wear and tear and remain wrinkle free.
Easy shipping
Shipping of banner stands is an easy affair. When compared to the shipment of other displays, this turns out to be cost effective too.
Other uses of banner stand displays
These displays can be put to a variety of uses after their display purpose at trade show booths is over. In locations outside exposition halls, businesses can use these stands for advertising their products and services. The portability of these displays enables businesses to use these display stands for marketing purposes at event venues, retail areas, show rooms and meetings.
Now that you are familiar with the advantages of using these stands for your trade show or conference, it is important that you get acquainted with the choices available in the market. You can strike a good deal by making a profitable bargain on a suitable piece of banners. Having a portable banner stand also gives you the advantage of testing it prior to the expo.
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The 7 Habits of Highly-Effective Trade Shows

Steven R. Covey has helped millions of people in their business and professional lives with his book The Seven Habits of Highly Effective People. The Seven Habits, first written 17 years ago, has proven to be an effective guide for personal and professional development. And these principles, when applied to your trade show experience, can dramatically improve your experience at the event and your results.


Treating your portable trade show display like your portable office is the key to maximizing your effectiveness at each and every event. The purpose of a trade show is connecting with people, and portable trade show displays enable you to create a space for educating prospects about what your company has to offer and qualifying leads to pitch them for a sale or follow up with them later.
Here’s how to apply Covey’s “7 Habits.”
The 7 Habits of Highly-Effective Trade Shows
Habit 1: Be Proactive
Planning is the key to maximizing your trade show experience. Weeks preceding the show, you should exercise your marketing muscles. Let your existing customers and prospects know you will be in attendance. If you have a new product on the horizon, this may be an opportunity to generate some buzz by talking about an unveiling or first-time demonstration at the show.
Habit 2: Begin with the End in Mind
What type of ROI are you shooting for? Do you want to inform prospects about your industry and how your product will help them, or will your prospect likely be familiar with your industry already? What are your leads and sales goals for the event? What is your follow-up strategy, and how soon will you be following up with your prospects?
Habit 3: Put First Things First
Before you even get to the show, how is the morale of your sales team who will be face-to-face with prospects? Your sales team is a reflection of the company – if they aren’t enthused about the show, you’re wasting their time and the company’s money by sending them.
If you sense that your trade show staff is dreading the event, try something spontaneous to get them hyped about the company and your products. Ideas as simple as attending a sporting event, a concert or a day at the amusement park on the company’s dime could boost morale.
And when it’s time for the show to begin, what is your plan of action to best utilize everyone’s strengths? How will you most efficiently distribute use of their time?
Habit 4: Think Win/Win
It’s a very, very old marketing principle that is too often overlooked. Very fundamental to any marketing effort is finding a win/win balance where the customer gets what they need and you get what you need.
Because time is of the essence at a trade show, you must figure out how to get the customer to stop at your portable trade show display, quickly qualify them, and assess: whether or not they are your target market, whether they are immediately ready to buy or need more information before they buy or, if they are not a prospect now, could they be one in the future?
Habit 5: Seek First to Understand, Then to be Understood
What is the customers need? How can you fulfill that need/solve their problem? Clearly, if the customer has stopped at your portable trade show display, they are interested in your product. But the first step in qualifying is figuring out what need attracted them to your portable trade show display. Phrases such as “What brings you by here today,” or “What may I do to help you?” are good ice breakers to ease the conversation from generalities and politely get to the point.
Habit 6: Synergize Principles of Creative Communication
The saying goes, “You were given two ears and one mouth,” and this was done for a reason. Listen more than you speak and you will learn a lot more about what the customer is telling you. Listen to their words, translate their body language. When you think you’ve figured it out, feed the information back to the customer in their own words and language. From there, use qualifying questions to build mutual trust and understanding to overcome any objections.
Habit 7: Sharpen the Saw
Now this is where it gets personal. A day or a few at a trade show requires peak performance and lots of energy – it can be quite grueling if you’re not prepared. What are you doing to make sure you’re able to give your best before the trade show, and recharge after? In addition, a post-mortem after the show is a great way to identify mistakes, holes in planning and preparation and efficiency drains – not to browbeat you and your team so you can feel sorry for yourselves, but so you can brainstorm and discuss a better strategy for next time.
The Seven Habits of Highly Effective People turned the tide of the American mindset about work and life – empowering professionals everywhere to expect more of themselves at work and at home. The “principles” of this extraordinary work have been duplicated all over the world. Apply them not only to your prospects’ experience in your portable trade show displays, but at every level of your marketing strategy, and you will leap ahead of the competition and create the potential to dramatically improve the results at your next trade show event.