Pelit Trade Show Booth

Kävijät messuilla oppivat pian, että on yksinkertaisesti liian paljon tietoa ja liian vähän aikaa omaksua kaiken. Usein mitä huippujen kiinnostuksensa on näytteilleasettajana joka etääntyy puhdasta tietoa ja antaa tämä väsynyt vierailija tauon tarjoamalla heille joitakin viihdettä. Olemme kaikki nähneet lukuisia pelejä ja kilpailuja, että näytteilleasettajat ovat kehittäneet. Se voi olla niinkin yksinkertaisia ​​kuin viheriö joitakin suosittuja pelejä kuten Guitar Hero ja muut X-box pelejä.

Joten, käytäpelejä on todellista arvoa: se auttaa sinua erottumaan joukosta tiedon sekavuutta, se antaa kävijälle hyvin tarvitaan hengähdystauko paineet kävely näyttää ja se auttaa kiinnittämään huomiota omaan näyttöön.

On tärkeä, kun suunnittelet seuraavaa näyttely on unohtaa mitä yrität saavuttaa. Viihdyttävä kävijöitä ei ole sinun näyttely tavoite. Viihde kautta pelejä ja kilpailuja on yksinkertaisesti tekniikka herättää huomiota sewill not, on their own, generate quality leads or make sales.

Pelit Trade Show Booth

So, what makes a good game or contest? The answer is that it needs to tie-in or reinforce your marketing message. Creating entertainment that takes people away from your messages is simple confusing. They will walk away and tell a friend but when asked, who the exhibitor was, they shake their head and answer "I don't know."

To fix the problem here are a few helpful hints:

o Create a game or contest that doesn't take long to play. You don't want to play chess at the booth, rather find something that takes no more than a minute or two to play.

o Whenever possible tie the nuances of the game or contest to your marketing message. For example is you chose a slot machine then make sure that the symbols on the reel are programmed to reflect your marketing messages or product information. If the visitor is requires to answer questions that make sure each question focuses them on information you want to reinforce.

o Pick a Prize. A contest isn't much of a contest without an incentive. You don't need to give away ,000 cash to get people to stop by your booth and play your game. But you will need to select a prize that will resonate with your target audience. You'll also need to consider whether you're going to have one winner (in which case you'll probably want a higher-value item) or several winners (in which case you'll want to choose something more affordable). Generic prizes include everything from iPods to gift certificates. But you will be better served when you consider less generic prizes and opt for something that is relevant to their offerings or industry. For example, consider awarding your winner with one of your new or best-selling products, or if any of your C-level execs enjoy celebrity-like status in your industry, consider awarding your winner a private lunch with your CEO.

o Allocate sufficient space in your display. While the game might become the focus point of your display you don't want to lose sight of product information that you want visitors to see. When you are creating the layout of your display make sure that you have balanced both the needs of the game or contest with important messages.

o When finishing the game or have completed the ballot make sure one of your booth persons is there to engage them in a conversation. Taking the completed ballot, stuffing it in a draw box and saying, "Thanks," means that your staff has lost a key opportunity. Don't forget that the real reason for the game in the first place was to attract attention. Once that game or contest has accomplished its mission, it's up to your staff to see if they can find out a bit more about this visitor and maybe create a good lead.

o One last tip. While visitors are waiting in line have your staff approach them. It's a perfect opportunity to engage someone in a conversation which may lead to uncovering a quality lead.

Visitors tire easily of exhibits that are same-old. A well thought strategy where you include a game of contest may give your display some much needed pizzazz. Just don't lose sight of its real purpose.

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trade show booth displays