When you are setting up a trade show display for your products, it is important to keep in mind that the two primary reasons for participating in trade shows are (1) to increase name recognition for your company and (2) to generate leads.
Increase Name Recognition
Signage can make or break you at a trade show. Your signage is what trade show attendees notice before they notice what items are displayed on your table. Make sure that your company name and logo are prominently displayed so that people walking up and down the aisles can easily see them. Don't assume that having brochures on your table is enough to generate name recognition. Something has to attract people to stop by your table before they ever get a chance to see your brochure.
Miten Set-Up Trade Show Näyttö tuotteitasi trade show booth displays
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