Trade Show Exhibit Rentals Are Cost Effective Marketing Options

Trade shows are exhibitions where companies showcase specific products and services. Trade shows can be industry specific - e.g. computer hardware - where only companies dealing in those particular products will participate. It can also be a general 'home life' exhibit where different products that can be used in a home - kitchen accessories, bathroom accessories, television, washing machines etc. - can be displayed. In this case, different kinds of companies will participate. Whatever the type, trade show exhibits are wonderful marketing opportunities and many companies take part in these shows.

An integral part of all exhibits apart from the trade show exhibits, is the booth. This is the place that is designated for each company where they can display their products, have games, competitions and such. Some marketing managers always have the dilemma if they should opt to buy or go with a trade show booth rental. There are many reasons why people choose to go with a rental rather than buying a exhibit booth and the main reason is lack of capital. If a company takes part in one or two shows a year, it is a waste to invest in a new booth.

Buying a booth includes not only the initial investment but also cost of maintenance, storage costs, insurance costs, refurbishing costs, transportation costs and finally disposal costs. New start-up companies will not have the capital outlay to invest in booths and will prefer a rental. Besides, they will not know how exhibits will help them and will want to take part in a few to get a feel of the market before investing in a booth. Another reason to opt for a rental is the size of exhibit venues.

Trade Show Exhibit Rentals Are Cost Effective Marketing Options

If you have bought a 10-foot booth and participate in a show with a small venue, you may not be able to fit your booth in the space allotted. On the other hand, if you rent a booth, then, you can check the space at the venue and then choose the booth size based on this. International exhibitors often prefer to go with trade show booth rental for it can work out very expensive to transport all trade show equipment across borders. Modular and custom exhibit rentals work out much cheaper than buying them.

What is more, there are so many different types of modular exhibit rentals available that you can choose different styles for each show instead of having a standard, mundane display each time. All in all, trade show booth rental always works out cheaper unless yours is a large multi-national company with unlimited marketing budget. Most cities where exhibits are hosted have exhibit rental companies where everything from A-Z to set-up a trade show booth is available. What is more, when you use the same rental company each time, you can get good discounts as a valued customer.

Trade show giveaways are a great way to promote a business and these can be simple or elaborate gifts depending on the budget. Some popular giveaways at exhibits include:

• Gourmet food
• Company products
• Stationery
• Fun gifts

Get small colorful tins in the company colors and with the company logo printed prominently. Fill this with peppermints, candies, cookies, popcorn or other food that people will love to take. Company product samples also make good gifts besides showcasing the products themselves. Always have a contact number for people to provide a feedback.

Product samples are good gifts for food companies. For example, if your company manufacturers baby food, confectionary and so on, small gift wrapped food packets with product samples can be offered to customers. Stationery like pens, pencils, diaries, paperweights, staplers etc. with logo embossed make good giveaways. Fun giveaways are good way to attract children. These gifts could be balloons or small toys again with the company logo printed on it.

When picking giveaways for exhibits, keep in mind the:

• Cost
• Appropriateness
• Quality
• Looks

Always keep the exhibit budget in mind and get cost effective products that are bought in bulk so you get a discount. The product should be appropriate enough to carry your company name and not send the wrong message. The giveaway has your company name embossed, so ensure the product is of good quality and also looks innovative and attractive. Giveaways that can be used - like pens - will always keep your company name in the mind of the customer, so choose the giveaway wisely so that it achieves the end result - more customers.

trade show booth displays