Trade Show Booth Design Ideas For A New Era Of Conventions

Conventions have existed throughout the world for hundreds of years. Evolved from the concept of an open market, they've always been a place to share products and ideas. Modern conventions have always been distinct from their older cousins, but in recent years, trade show displays have advanced so much that they have practically revolutionized the entire field. Understanding these changes is crucial to competing in a more engaging and interesting convention market than has ever existed before. These trade show booth design ideas will help you make the most of your next convention.

Idea #1: Integrate Technology With Trade Show Displays

The most sweeping convention innovation of the past few years was no doubt the introduction of technology into trade show displays. TVs, computers, and much more add another dimension to designs and provide more information than a static surface ever could. Incorporating these tools into your unit is a great way to take advantage of new developments.

Trade Show Booth Design Ideas For A New Era Of Conventions

There are many ways to use these tools. The easiest is to simply install a TV or monitor in your stand and let visitors watch a short clip or animation about your product. Creating this animation could be costly, but the results are often well worth it. Simply seeing the action on the screen will draw a lot of attention, bringing more visitors inside to learn more. In addition, it will help them visualize using your product themselves, which is always a benefit for sales.

Idea #2: Add Banner Stands To Make Your Exhibit Pop

Banner stands are not a new innovation, but they're a major element of most new trade show booth design ideas. They are an important asset because they are inexpensive, easy to transport, and easy to change for different events. They can be placed anywhere inside a trade show booth. Design ideas employing these units can be changed on the fly, without a lot of planning beforehand. These advantages make them a powerful tool.

There is almost no wrong place to put a banner. Covering any damaged spots in a larger exhibit or using them to highlight important information are both good trade show booth design ideas. You can also place them outside, guiding people in with information about what you have to offer. Finally, some of them now include stands on the sides for literature or other information. If space is tight or budget is limited, you might want to use one of these units as your entire exhibit. When done properly, an exhibit made strictly from banner stands can be powerful.

Idea #3: Incorporate Social Media

Like most other parts of modern society, conventions are now fully connected to social media. You'll want to advertise your presence at a certain event through social media beforehand, and you'll also want to advertise your social media presence during the convention. Make sure people know how to connect though Facebook and Twitter by providing your usernames and other relevant information. Most people today have cell phones offering full internet access, making it simple for them to sign up from within the trade show displays.

All of these trade show booth design ideas can be used to great effect for any industry. They are solid ideas, but they're not the only viable options. Use these and then go beyond them, creating your own plans and your own unique layouts that will thrill visitors and drive sales for your company throughout the season.