Trade Show Costs

Costs to consider when budgeting for your exhibition

o Hire of the space from the exhibition organiser. Space is usually charged by the square meter. You can choose space only which means you have to erect your own display or exhibition stand, or shell scheme. A shell scheme usually consists of loop nylon covered walls on three sides, with a named headboard above the open side or entrance to your stand. Many people will brand their shell scheme with exhibition graphics panels. They may also take a literature rack, a table or counter and if space permits some form of seating.

o If you opt for space only you will need to buy or hire a portable exhibition stand such as a pop up or banner stand or have a custom stand designed and built. Portable stands are cheaper and can be used again. Custom built stands can be very simple to extremely complex. Some exhibitors find it cheapest to do their own stand whilst many companies will employ a stand designer to gain maximum impact.

Trade Show Costs

o Stand Build. If you opt for portable trade show displays you turn up at you stand space put up the trade show equipment and your in business. If you go for custom build your will need to employ a stand builder to build and breakdown the stand.

o Trade show handouts. Brochures are expensive, be aware of the cost of handing them out at a show. Why not print some simple flyer's or post cards then follow up hot prospect with a brochure after the show.

o Lighting and Electrics. You'll need power and light. Power is controlled by the event organisers and can be costly. You can take your own lights for pop up,s stand and banner stands or opt for a lighting scheme from the organiser.

o Transport. The whole stand, together with any literature, furniture and flooring as well as your products will need to be transported to and from the show.

o Entrance tickets. Most exhibitions will allow a fixed number of tickets for the size of the stand, and if you need more for staff or invited guests, you may be asked to pay.

o Staff. In addition to having to pay staff for longer hours, there are usually associated costs involved such as accommodation, food, travel and parking. You may need to employ additional staff to help man the stand.

o Catering. Whilst some exhibitors request their staff to feed themselves at the venues facilities, others may order in catering from the event organisers.

o Insurance. Make sure you have adequate insurance, not only for your goods on display, but also liability insurance should anyone hurt themselves whilst on your stand.