3 Unique Ideas To Get Visitors Flocking To Your Trade Show Booth

Increasing the traffic to your trade show booth is vital if you're trying to strengthen your existing contracts and meet new customers. Proven methods like providing visitors with exciting prizes, such as sought after electronics are excellent, but don't be afraid to try out new ways to introduce customers to your brand. Here are three unique ideas to help increase traffic to your trade show displays. However, if one of these ideas doesn't seem to work for your industry, that's okay -- just move on and try something new.

Idea #1: Consider Hiring A Magician To Work Your Trade Show Exhibit

A magician might seem like a cheesy idea that will keep visitors running, but done correctly, a magician can enhance your booth. The trick is to make the magic exhibition relevant to your company and your products and services. Don't have them simply 'pull a rabbit out of a hat.' For instance, the magician could demonstrate to visitors how your products or services can help their profits grow. Or, you could highlight a common industry problem and show how your product or service can help make it disappear. The key thing to remember is that the magician is the hook to get customers to your booth -- it shouldn't be the entire focus. Make sure you have knowledgeable sales staff on hand to make sure your magician is more than a gimmick.

3 Unique Ideas To Get Visitors Flocking To Your Trade Show Booth

Idea #2: Send Out Scratch Cards Before The Event

Another idea is to send out lottery type scratch-off cards to clients and potential clients before the event. Visitors can scratch their cards, revealing a prize underneath. You can send out one or two with a larger prize such as an MP3 player or tablet computer, but the other prizes can be coupon codes for your products or services or other prizes related to your business.

Idea #3: Call Your Lead List

This might seem like a no-brainer, but it's one that many marketers forget. If you're not calling your potential and current clients and letting them know that you're bringing your trade show displays to an event, you're missing out. Don't leave your exhibit's traffic up to chance -- instead call them a week or so before the event and ask them if they'll be attending. If not, ask them why not! If they are, mention that you'd like to see them there. Some companies consider creating a special trinket for their existing clients such as a coffee mug, stainless steel water jug or other valuable gift.

If you're taking your trade show displays to an event, the work is just starting after the trade show booth goes up. While most companies hope that an innovative product or service and dynamic salespeople are enough, the tough truth is that it takes more than that to get visitors flocking to your trade show exhibit. Consider adding one of these gimmicks to your display to help it stand out among the masses of companies handing out ballpoint pens, note pads and other traditional (meaning boring!) giveaways.