The Latest Trends in Trade Show Displays and Exhibit Displays

Your first thinking when planning for your booth design is when you ask yourself when will you need this.

The next most essential step is determining where to go to get high prime Truss executed on time, and cost is always a consideration.

Pop Up Displays offers wide range of Display Booths: information and advice on Portable booths and Pop Up Displays, booth selection, and general trade show tips. They provide highest quality Convention Displays products for the lowest cost with the highest level of service. Display Booths, offer a wide range of stock portable trade show exhibit designs, and, since they are the manufacturer, can customize or even custom-design a portable exhibit to your exact specification - still at less cost than many portable display distributors.

The Latest Trends in Trade Show Displays and Exhibit Displays

Pop Up Booths has been designing and manufacturing trade show exhibits, table top and floor displays, and fixtures, at Ontario Southern California.

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Pop Up Booths is the retail division of Quality One Engineering. We been designing and manufacturing trade show exhibits, table top and floor displays, and fixtures, at our Ontario Southern California factory and showroom since 1990. Before 1990, we designed and built displays as the original equipment manufacturer for one of the largest display companies in the industry known as Professional Displays or Pro Displays. We now build and sell portable Display Booths factory-direct, saving time and money. Exhibit Booths represent great possibilities for promoting your small and big business.

What Makes a Good Tradeshow Exhibit?

When a business decides to participate in trade shows, the focus turn to the display. While a component, the trade show display gets too much attention and distracts from what it is important. The following are some important components that make up a good tradeshow exhibit.

Display. A pretty and glitzy display is nice, be sure that it says two things- the company name and what the company does. Better yet, rather than what the business does, the display should show how the business will solve an exhibit attendee's problem. Don't try to sell the attendees with a display, they will only glance at it anyway. Even if they stare and read it, the will forget it in seconds. They were probably just trying to not make eye contact anyway.

Staffing. A booth should be well staffed. The best thing to do is make sure the staff is well rested. Frequent breaks and shift changes would keep everyone rested. Other than that, they should be focused on bringing people in and engaging them. They should not be grouped together talking amongst themselves, but easily engaging a passerby to come in. One tip- no one likes to enter an empty booth, so having some one who looks like an exhibit attendee and not an exhibitor talking with a staff member will help.

What Makes a Good Tradeshow Exhibit?

Action. People want to come to your booth and be engaged, that is why they are there. But they need a reason to overcome their fear of speaking to someone they do not know and suspect is out to get them. This can be done by offering a premium to come visit or a drawing of some kind. Be sure that any attraction is not the end result but all staff are clear that it is to engage people once they are there.

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8' TABLE TOP TRADE SHOW DISPLAY POP UP DISPLAY EXHIBIT BOOTH **BLACK** Feature

• (3) Velcro Ready Fabric Panels
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The EZ 8' table top pop-up display is a perfect portable solution to your display needs, and comes equipped with two softshell cases for easy transport. The Black Velcro-Receptive Front Runner Fabric is the perfect backdrop to your velcro backed graphics. Lead time is 7 business days. Call 888.315.9617 for assistance with graphic submittal.
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Anatomy of a Successful Trade Show Exhibit

A trade show, also known as a merchandise show or market week, is an exhibition or a business gathering organized by companies that showcase and demonstrate their new products and services and also their latest offerings. Trade shows also provide opportunities for companies to meet their customers, to learn new trends and to identify new prospects.

Trade shows are not open to the public and can only be attended by company representatives, members of the trade and members of the press. One advantage of holding a trade show is that it shortens the time it takes for companies to look for prospective customers. But the major disadvantage is that customers and prospects pay little attention to the many exhibitors and their products due to the many distractions and the busy atmosphere inherent in trade shows.

Exhibitors can make effective use of trade show displays in trade shows to direct visitors to their main display area. Trade show displays are used to give visitors a better understanding or appreciation of the products or services being marketed. Although exhibitors are only supposed to put their trade show displays within the confines of their designated trade show exhibit area, exhibitors also display items in strategic areas of the fair grounds. Trade show displays often used include banner stands, counters and cabinets, panel display etc. that clearly display the company logo, basic company information and company slogan.

Anatomy of a Successful Trade Show Exhibit

The trade show booth is an important component of the trade show display as it aims to enhance the brand and marketing experience for the visitor. It facilitates valuable direct face-to-face contact between the companies and their prospective customers. The whole booth set-up includes counters kiosks, lighting, flooring, literature racks, banner stands and high impact graphics, with the booth design, the staffing and the handouts the main factors to a successful trade show booth.

Many companies prefer to rent pre-owned trade show exhibits and displays rather than to buy or to create them from scratch to save on the trade show booth construction costs and also on the expense of warehousing the displays after the trade show is over.

Trade shows demand a lot of work and effort, and exhibitors have to plan well in advance so as to make the trade show a success. It is because any successful trade show offers exhibitors with a very valuable opportunity to build relationships face-to-face with their clients and to close lucrative business deals.

Trade Show Exhibit Themes Increase Sales

Trade show exhibitors often create magical environments to take you out- of- the ordinary--and sweep you away to another world. They can be filled with music (The House of Blues found at the Exhibitor Show 2006 in Las Vegas), or animals (live African blackfooted penguins at the Magnussen Home Furnishing's booth at International Home Furnishings Market's biannual trade show in April 2005), adventure or just plain fun.

Trade show exhibitors often ask why they should create a distinctive theme for their trade show display booth. There are at least three good reasons. Themes set you apart from your competition, stimulate excitement and momentum for your staff, and dramatically increase traffic to your trade show display.

Here's a good example: The International Home Furnishing Market's biannual trade show (April 2005) was spread over 12 million square feet in 188 different buildings with over 75,000 attendees. Magnussen Home Furnishing was exhibiting at this giant trade show and their theme was Jazz Age opulence featuring Irving Berlin's Puttin' on the Ritz with high hats, narrow collars, white spats and lots of dollars. They used pear shaped penguins that looked like sophisticated men in tuxedos as a whimsical tie-in to their trade show theme of elegance.

Trade Show Exhibit Themes Increase Sales

A way to grab attention at this vast exhibit space was to have real penquins (intimately identified with the Magnussen exhibit) seen by thousands of visitors over four days in the 10 by 10 foot eye- level special habitat built in the trade show exhibit lobby. Magnussen enhanced their penguin theme by having their male staff wear tuxedos while their female staff wore white blouses and either black skirts or black slacks. They also hired teenagers dressed as penguins to roam the spacious trade show floor to attract attendees to their trade show display. The fact that there was a Jazz age band playing with glamorous ballroom dancers showing off the ritz also pleased and thrilled attendees at the dramatic 35,000 square foot Magnussen exhibit booth. Their jazzy results: a 20-percent increase in show visitors over the year before.

In October 2003, Magnussen tabbed their trade show display theme the Magic of Magnussen. Two magicians in the lobby acted like pied pipers drawing attendees to their trade show booth while performing riveting magic tricks. Magnussen staff handed out decks of playing cards and they had a stuffed bunny popping out of a black hat as a giveaway. Their magical results: about a 10-percent increase in attendance over the previous year.

Advanced Micro Devices Inc. (AMD) chose the theme, Break Free at the National Association of Broadcasters 2005 show. It hit the right cord for the market that wants to do things differently and think beyond restraints. AMD had five hip actors dressed in business suits wearing 3-D glasses spread the message of AMD on the trade show floor, the lobby and the trade show displays of their partners. The cool actors gave out entry cards and 3 D glasses to visitors who got to enter a contest to win an AMD processor-powered laptop each day of the show.

Result: exceeded their original goal of 1500 visitors by 33%.

Remember that by having a theme for your company at your trade show display, you create excitement, focus, and sales. Your trade show themed message becomes a mantra and a hypnotic magnet.

Trade Show Exhibit Shipping Tips

Your trade show costs can dramatically escalate if you just happen to hire an inexperienced shipping company to transport your trade show booth to the conference site. You may suddenly be faced with broken or missing parts, late delivery and a budget that could put your company's trade show display in total disarray and your job in jeopardy.

Although unforeseen events such as a major winter blizzard can cause havoc with your trade show delivery schedule and budgeting, it is always best to minimize your chances for error by picking the right professional transportation company. If you want your trade show booth to arrive in good condition, on time and within your budgeted allowance, you need to be informed on how to pick the right freight handler and transportation company.

You can take control of your trade show booth's destiny by becoming fully informed.
Bad weather, causing flight delays at certain times of the year, is a concern beyond your control. But just like you can reclaim lost luggage from an airliner if you have your name tag on it, you have a better chance of finding a lost or misplaced trade show booth element if, for example, you labeled every part of your trade show display in advance.

Trade Show Exhibit Shipping Tips

Although GPS technology has been a boon to tracking trade show booths, it can't find what is not labeled. And, since there are so many different people handing the shipment of a trade show booth, there is no guarantee that your trade show exhibit will arrive safely on the other end. You can, however, improve your odds of success by taking steps to insure your trade show display's safe journey. Thus, the first step is to find an experienced trade show specific carrier.

George Poppe of National Transportation in El Segundo, California, offers the following tips on what to look for in a trade show freight carrier. They are:

1. Make sure your transportation company records all of your trade show exhibit information, such as destination, schedule, weight, number of pieces, and exact dimensions of your pieces. This detailed information not only determines the cost of transporting your trade show booth to the exhibit site but also drayage costs (what the unions charge to deliver your booth from the loading dock onto and off the trade show floor)

2. Look for a freight carrier that has a good rapport with the unions so
your trade show exhibit will be in reliable hands. You are better able to avoid unnecessary charges if your transportation carrier deals regularly with the trade show conference hall unions. Your carrier benefits from knowing the industry venues well--whether they be the McCormick Convention Center in Chicago, the Kaiser Convention Center in Oakland, the Moscone Center in San Francisco, the Santa Clara Convention Center or the San Jose McEnery Convention Center.

3. Look for a transportation company that handles a large volume of trade show business. You can get price breaks if your cargo company has multiple or less than truck load shipments to a convention site. An example of what can happen is the recent Semicon West 2006 Convention at Moscone Convention Center in San Francisco July 11 -13th.

Poppe reported that, due to the popularity of this show, his National Transportation Company had to wait in the marshalling yard for 11 hours before delivery at the unloading dock. Because he had 3 trucks and multiple shipments, he was able to waive the waiting charge fees which would normally be charged. A less experienced trucker most likely would pass along these charges to the trade show exhibitor. Marshal yard fees range anywhere from - hour.

4. Select a trade show freight company that has first class communication capability. Check to see if they offer 24/7 contact with a live person, since trade shows are not a 9 to 5 business. Also make sure you give them contact names and cell phone numbers of your exhibitor reps on the trade show floor. Check to see if the freight company has the capability of sending Internet air bills and bill of ladings in case an air bill is lost and you need a duplicate copy immediately.

Poppe suggests that once you select your freight company, you should ship 7 - 10 days ahead of your targeted move in date in order to avoid late penalties. And be sure to also communicate your trade show exhibit details with the company you select to do your trade show installation and dismantling. It's really all about communicating.

Remember, do your homework in advance and know what you can do to avoid major mishaps of shipping your trade show booth. By picking an experienced freight company, you can minimize your exposure to mislaid or damaged trade show booth components and budget cost overruns.

Trade Show Exhibit Rentals Are Cost Effective Marketing Options

Trade shows are exhibitions where companies showcase specific products and services. Trade shows can be industry specific - e.g. computer hardware - where only companies dealing in those particular products will participate. It can also be a general 'home life' exhibit where different products that can be used in a home - kitchen accessories, bathroom accessories, television, washing machines etc. - can be displayed. In this case, different kinds of companies will participate. Whatever the type, trade show exhibits are wonderful marketing opportunities and many companies take part in these shows.

An integral part of all exhibits apart from the trade show exhibits, is the booth. This is the place that is designated for each company where they can display their products, have games, competitions and such. Some marketing managers always have the dilemma if they should opt to buy or go with a trade show booth rental. There are many reasons why people choose to go with a rental rather than buying a exhibit booth and the main reason is lack of capital. If a company takes part in one or two shows a year, it is a waste to invest in a new booth.

Buying a booth includes not only the initial investment but also cost of maintenance, storage costs, insurance costs, refurbishing costs, transportation costs and finally disposal costs. New start-up companies will not have the capital outlay to invest in booths and will prefer a rental. Besides, they will not know how exhibits will help them and will want to take part in a few to get a feel of the market before investing in a booth. Another reason to opt for a rental is the size of exhibit venues.

Trade Show Exhibit Rentals Are Cost Effective Marketing Options

If you have bought a 10-foot booth and participate in a show with a small venue, you may not be able to fit your booth in the space allotted. On the other hand, if you rent a booth, then, you can check the space at the venue and then choose the booth size based on this. International exhibitors often prefer to go with trade show booth rental for it can work out very expensive to transport all trade show equipment across borders. Modular and custom exhibit rentals work out much cheaper than buying them.

What is more, there are so many different types of modular exhibit rentals available that you can choose different styles for each show instead of having a standard, mundane display each time. All in all, trade show booth rental always works out cheaper unless yours is a large multi-national company with unlimited marketing budget. Most cities where exhibits are hosted have exhibit rental companies where everything from A-Z to set-up a trade show booth is available. What is more, when you use the same rental company each time, you can get good discounts as a valued customer.

Trade show giveaways are a great way to promote a business and these can be simple or elaborate gifts depending on the budget. Some popular giveaways at exhibits include:

• Gourmet food
• Company products
• Stationery
• Fun gifts

Get small colorful tins in the company colors and with the company logo printed prominently. Fill this with peppermints, candies, cookies, popcorn or other food that people will love to take. Company product samples also make good gifts besides showcasing the products themselves. Always have a contact number for people to provide a feedback.

Product samples are good gifts for food companies. For example, if your company manufacturers baby food, confectionary and so on, small gift wrapped food packets with product samples can be offered to customers. Stationery like pens, pencils, diaries, paperweights, staplers etc. with logo embossed make good giveaways. Fun giveaways are good way to attract children. These gifts could be balloons or small toys again with the company logo printed on it.

When picking giveaways for exhibits, keep in mind the:

• Cost
• Appropriateness
• Quality
• Looks

Always keep the exhibit budget in mind and get cost effective products that are bought in bulk so you get a discount. The product should be appropriate enough to carry your company name and not send the wrong message. The giveaway has your company name embossed, so ensure the product is of good quality and also looks innovative and attractive. Giveaways that can be used - like pens - will always keep your company name in the mind of the customer, so choose the giveaway wisely so that it achieves the end result - more customers.

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8' TABLE TOP TRADE SHOW DISPLAY POP UP DISPLAY EXHIBIT BOOTH **GRAY** Feature

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The EZ 8' table top pop-up display is a perfect portable solution to your display needs, and comes equipped with two softshell cases for easy transport. The Gray Velcro-Receptive Front Runner Fabric is the perfect backdrop to your velcro backed graphics. Lead time is 7 business days. Call 888.315.9617 for assistance with graphic submittal.
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